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Monday, 16 June 2014 16:35

Carton adds 'Weasel' and double IPA to its canned beer lineup

077XX-Cans
Carton Brewing’s hoppy session ale, Boat, has a first mate – and a passenger.

The Monmouth County craft brewer last week added its signature double IPA, 077XX, and its mulberry-infused sour seasonal, Monkey Chased the Weasel, to its lineup of canned beers.

O-Dub (the zero, plus double 7s, a nod to the brewery’s postal ZIP code), the brewery’s shorthand for its 2X India pale ale, and Monkey Chased the Weasel (3.9% ABV) were packaged in pint-can four-packs last Friday and put on sale in the brewery’s tasting room over the weekend. (Check with the brewery for availability. Learn the story behind Monkey Chased the Weasel.)

Monkey-WeaselBoat Can8Carton launched in 2011 with Boat session ale (4.2% ABV) and 077XX (7.8%) as draft-only beers; last summer the brewery canned Boat, becoming New Jersey’s first craft beer-maker to package in cans. 

Both brewers and consumers are still big on craft beer in cans. A lot of brewers have embraced canning as a better option for preserving the beer from staling. Beer drinkers like them because their ease of handling and recycling.

Even when there was nothing but a homebrew pilot rig in their building in Atlantic Highlands, the folks at Carton Brewing noted their plans included canning beers under their brand. Cans are a good fit, says co-owner Augie Carton, for a brewery that is managing growth while continuing to brew a diversified portfolio of beers.

“Cans are good for beer; they’re just better for beer,” Augie tells Beer-Stained Letter. “We’re trying to figure out some ways to make some bottles … some things you would want to oxidize, things we’re designing to age. Right now we’re making things we want to deteriorate as slowly as possible, and cans preserve that creation.”

 

Read 3232 times Last modified on Tuesday, 17 June 2014 16:50

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